Covéla was founded by Jess Brandler, a lash artist and educator. After sourcing products for her training courses, Jess found that she was able to create the highest quality lashes, adhesives, and tools she had ever experienced within her own artistry. Her mission then changed to include not only helping her students, but to getting these products into the hands of every artist.

Under the original name of J Brand Beauty, Jess’s first batch of tweezers sold out in minutes – as did every restock that followed. As her product offering expanded, so did the buzz within the lash industry. After spending years as an artist herself, she knew exactly what details to look for that would take every artist's business to the next level, from ease of application to the most long lasting lash retention. Her intentional designs, hand-tested quality control, and passion for helping others quickly made her business one of the most popular and trusted within the industry.

Covéla is now a culmination of everything Jess has learned as an artist and businesswoman – from the launch of her supply brand in Colorado, to expanding her artistry in Vegas, and even back to the beginnings of her lash career in LA. She is proud to offer essential products that produce flawless results every time, and transform your lash business into an artistry.

Welcome to Covéla!